Film-style Age ratings are Being Introduced for Music Videos to help Protect Children

Film-style age ratings are being introduced for music videos in a pilot scheme to help protect children from unsuitable content.
Three of UK's top music labels - Warner, Universal and Sony - have signed up along with YouTube and Vevo, but at the moment the initiative is voluntary. The scheme will see the labels apply for ratings from the British Board of Film Classification before videos are made available online. The classification will be limited to the UK, so it will not apply to some of the most explicit videos by the likes of US stars Miley Cyrus and Jennifer Lopez.